
Four guys walk into a bar...
Seriously, it happened. Three years ago, we sat at a table and
asked each other how we could build a better creative agency. The
answer was simple: build it our way, with a foundation of loyalty,
passion, fun and commitment to our clients.
Don’t I know you from somewhere?
Eddie: Maybe. We’ve worked in the advertising industry for a
number of years (for some of us, ahem, more than we’d like to
admit). Fate – or maybe it was divine providence
– brought us together one day, and we realized that we shared
the same ideals of how an agency should work: in close
collaboration with its clients to produce the best results
possible. It dawned on us that there was a better way to do things
and we were just the guys to do it, darn it.
So what’s with the name?
Brett: Black Lab Creative represents who we are and what we
stand for: loyalty, determination, passion, and spirit. Not to
mention cute and cuddly – especially me. Labs of all
colors know how to have fun and be playful, but they also know when
it’s time to get to work. Just like us. Oh, and it’s Lab as in the
dog, not the chemical factory.
Are you guys crazy?
Chad: About many, many other things, but not this.
What makes you so much better?
John: Because you’re working with the owners of the company.
You will always have the individual attention of one of the four
partners. And our approach is to learn as much as we can about our
clients and the challenges they face. We ask a lot of questions,
but more importantly, we listen. The more we know about our clients
– their challenges, successes and goals – the better we can provide
them with the creative solutions they not only want, but need. We
do what it takes to get them the best results, because when they
succeed, we succeed.
Plus, we’re awesome. Seriously. And funny too. Just ask our
clients.
Click here to check out our bios: Brett,
Chad,
Eddie,
John,
or if you're really lazy, click
here to download a PDF with everything in one file.